Blogging For Business

Do you have a blog 

...but don’t have the time, the inclination or the skill to

write the remarkable content that

anonymous visitors, qualified leads and 

potential or existing customers would

want to find on your website?

You don’t need to take time away from running your business to keep your blog regularly updated.

Hire me to write your blog content.

But first...

What do you want your blog to do?

There are many ways your blog can start improving your bottom line today.

1. Do you want to position your company as a thought leader in your market?

You may not be able to compete with the Fortune 500s budget-wise, but your blog can give your company a reputation and authority that’s up to par, or even better, than the Big Boys.

Your analysis of current or emerging trends, industry news, and events that influence your niche could help your customer make better-informed decisions. You’ll be the first professional or company they’ll think of when they need personalized assistance with what you have to offer.

2. Do you want to turn your website into a thriving, robust hub for your market?

Being a thought leader and influencer has its rewards, not least of which is being the go-to authority on anything about your niche, market or industry.

Your authority will be a natural magnet for leads (read: potential customers) looking for information on products and services before they buy. Your blog will be the logical place to provide that information, and your business the natural place to purchase that product or service from.

3. Do you want to engage your customers first instead of your sales pitch from the get-go?

The straightforward sales pitch these days is the fastest route to turning away a potential customer. Whether you’re online to sell a digital good or to lead a customer to your brick-and-mortar store, some purchases are built on trust and relationship.

A blog that is regularly updated not only tells your customers that you’re a legitimate, credible provider for their needs, it also gives a human face to a company name that—on its own—means nothing to anyone.

That human touch could be the deciding factor in your favor once the time to buy comes for your customer.

4. Do you want to get found on the Internet?

On December 2010, 255 million websites littered the Internet. Google your product or service and there are probably millions more of web pages selling what you have to offer.

Finding your online brochure of a website in this haystack would be like sorting through 6 billion+ registry of names—identical names included—of all the people on Earth to find yours. And if the search engines don’t crawl your website regularly, then you might find it buried far beyond Google’s Page 50.

If that’s the case, kiss your dreams of earning $$$ from your website goodbye.

The solution: give search engines fresh content to attract their spiders to your site often. (The only other way is for other authority websites to link to you. Which is improbable, unless you’re always in the news, you’re an established authority in your niche or you’re a Fortune 100 company.)

But not just any content will do.

To get websites linking to you and people remarking and sharing your content to their network, you have to have remarkable, valuable content on your blog.

Useful information that people will bookmark, share, and refer to again and again.

Just how will you make your content remarkable and shareable?

For that matter, what kind of content do you need to post on your blog?

How often will you need to update?

Do you need a blog at all?

Click on the buttons below to contact me now so we could start discussing the answers to these burning questions.

PS:

If you need time to make up your mind, feel free to explore the articles on this site to help you get a handle on what you need. Happy reading!