It’s been a difficult couple of hours trying to select from a long list of resources that could help you with your business blogging. I wanted to include everything that I found this week but the human mind can only deal with so much.
As promised previously, I’ll only give you 10 articles that could help you improve your blogging task. ;) I don’t want your brains to reel from the information overload, heh.
Top takeaways this week:
- Storytelling is a very effective technique in B2B content marketing. Stock characters like the hero, villain and the mentor can help elicit response and engagement with your market if you know how to employ them.
- Knowing your audience is the secret to compelling, remarkable copy that gets your prospects and customers responding positively to your blog posts and sales copy.
- Social media and SEO are key factors to a good inbound marketing strategy. Employ both for your business blog to get found on the internet.
Episode 2 of the Monday Mashups:
Storytelling, Positioning & Personas for More Effective B2B Content Marketing. Storytelling can be a potent tool for your business blog. Stories can engage your prospects and customers if they can quickly identify with them. Learn how to use storytelling to inform, educate and entertain your target market. Bonus: 6 mistakes commonly made in content marketing storytelling.
