Last time, the Work-at-Home Maven suggested 12 Christmas blog post ideas to write for your business blog this season. In it, I included some Christmas shopping statistics that bear thinking about.
Well, while I was researching for that blog post, I found a great infographic that distills the historical predilections of online shoppers during major holidays--Black Friday, Cyber Monday and Christmas shopping--from 2005 to 2010.
12 Christmas Blog Post Ideas For Your Business Blog
Christmas is just around the corner and in case you haven't noticed, there's been some subtle hat tip to the approaching holidays on this blog, heh. But lest you slack off and let go of blogging for your business this coming Christmas season, let me remind you:
There's no rest for the business blogger...
That's because Christmas is still the best season for giving and you'd want to take advantage of this opportunity to grab a bit of the Christmas spending pie for your business.
You've probably seen in past years how sales picked up at a furious rate during the holiday seasons so you won't need convincing but just for fun, let's see what's in store for online marketers this Christmas 2012:
There's no rest for the business blogger...
especially during the Christmas holidays!
That's because Christmas is still the best season for giving and you'd want to take advantage of this opportunity to grab a bit of the Christmas spending pie for your business.
Christmas Spending Statistics
You've probably seen in past years how sales picked up at a furious rate during the holiday seasons so you won't need convincing but just for fun, let's see what's in store for online marketers this Christmas 2012:
- US shoppers plan to spend an average of $854 for gifts this holiday season, up from $646 from 2011.
- From these, 45% will buy gifts online, planning to spend $1,245. Forty percent will shop from catalogs and other direct marketers and they plan to spend about $808.
- Most shoppers surveyed will wait for sales (54%) but 18% says they'll pay at full price while 28% will do either depending on what kind of gift or how much it'll cost.
- In 2011, about 90% of consumers shopped online, spending $52 billion from November 1 to December 16, 2011.
- Last year, online shoppers bought the following things: clothes and electronics (51.4%), toys (32.6%), gift cards (23.1%), and home décor (21.3%).
Power Quote #1
From William Shakespeare:
Our doubts are traitors, and make us lose the good
we oft might win, by fearing to attempt.
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