Well, while I was researching for that blog post, I found a great infographic that distills the historical predilections of online shoppers during major holidays--Black Friday, Cyber Monday and Christmas shopping--from 2005 to 2010.
Admittedly, the data's a tad dated but it documents how buying gifts and stuff on these days via the Internet has become a major sales boost for any business.
Black Friday and Cyber Monday have gone and passed this year and Christmas shopping's already underway. These figures though will get you to thinking on how to take advantage of the opportunities for the 2013 holidays. (Nothing like now to start winning!)
- Thanksgiving Day sales increased to $633 million in the US, an increase of 32% from 2011 figures.
- Black Friday sales breached the $1 billion mark for the first time this year, an increase of 26% from last year's receipts. What's telling is that about 57.3 million more shoppers opted to shop in their pajamas and 1.8% of consumers avoided going to retail stores by shopping online.
- Cyber Monday made a record run this year, topping $1.46 billion in sales; to date, it has become the largest single selling day in ecommerce history. Half of the cashier kachings came from work computers.
Here's the infographic on the previous years' online holiday shopping overview (please click on the image for a larger version):
[ Sources: Econsultancy & Volusion ]
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