It’s been a difficult couple of hours trying to select from a long list of resources that could help you with your business blogging. I wanted to include everything that I found this week but the human mind can only deal with so much.
As promised previously, I’ll only give you 10 articles that could help you improve your blogging task. ;) I don’t want your brains to reel from the information overload, heh.
Top takeaways this week:
- Storytelling is a very effective technique in B2B content marketing. Stock characters like the hero, villain and the mentor can help elicit response and engagement with your market if you know how to employ them.
- Knowing your audience is the secret to compelling, remarkable copy that gets your prospects and customers responding positively to your blog posts and sales copy.
- Social media and SEO are key factors to a good inbound marketing strategy. Employ both for your business blog to get found on the internet.
Episode 2 of the Monday Mashups:
Storytelling, Positioning & Personas for More Effective B2B Content Marketing. Storytelling can be a potent tool for your business blog. Stories can engage your prospects and customers if they can quickly identify with them. Learn how to use storytelling to inform, educate and entertain your target market. Bonus: 6 mistakes commonly made in content marketing storytelling.
A Step-by-Step Guide to Determining Your Target Market as a Freelancer Writer. For your business blog to be compelling and effective in terms of generating leads and converting prospects to paying customers, you have to get a lock on your target market. Start talking your market's language and hitting their emotional hot button with this mini-workshop on getting to know your audience inside out.
How to Use Question and Answer Networks to Find Content Ideas, Build Authority, and Drive Traffic. Q&A networks allow people to ask and answer questions. Besides being a goldmine for content ideas for your business blog, it's also an excellent way for you to display your expertise on a particular subject matter or industry and attract readers to your business blog. Includes a list of question and answer networks where you can try your expert chops.
How to Start Networking When You Don’t Know a Single Person on the Internet. Once you start blogging for your business, you'd want to have an audience. One way of growing that reader base is networking with other bloggers who can bring their readers back to your blog. Discover the ways on how blogging newbies can make friends online.
The On-Page SEO Recipe for Peak Inbound Marketing Efficiency. Starting your business blog with the right SEO strategy can lead to an efficient website—from the get-go. If you're planning to do your on-page SEO yourself, here's a comprehensive guide on how to do it the right way. If you're outsourcing it to somebody else, this guide will help you understand what your SEO guy is doing. :)
The Brick and Mortar of Local SEO. If you want your business website (or even your business blog) to appear in the first page of local search results (esp. Google and Bing), you have to lay down the foundation ahead of your online strategy first. Find out what the common issues that small businesses usually encounter and how to address each one.
Why Cheap SEO and Content Writing May Cost Your Business More than You Realize. There are hundreds of companies who can provide SEO and content-writing services to the small business owner on a budget. But watch out for number-one-on-Google-overnight hype and regurgitated content that could penalize your site...or banish you to the search engine dungeons. Correcting these mistakes can be more costly than if you invest enough to doing it right the first time. Get expert advice on what to watch out for and the things that could go wrong if you start penny pinching on your business' SEO and content strategies today.
40 Ways to Get Banned From the Top 5 Social Networks. Social media can be an inexpensive platform for your marketing message, not to mention your business blog. There is, however, a way of doing things on the social networking sites that can spell the difference between free participation and getting banned. Learn what are the rules on Pinterest, LinkedIn, Twitter, Google+ and Facebook before you start engaging your market on these sites.
Best Practices for Responding to Negative Tweets about Your Company. They say bad publicity is still publicity, but negative feedback on your brand could turn harmful. On Twitter, a bad tweet could spread faster than you can say, "Troll!" Here's a step-by-step approach to dealing with conflict on Twitter, 140 characters at a time.
No comments :
Post a Comment