Main takeaways:
The Art of {Business} Blogging
Penny Power, founder of social business network Ecademy, shares some pointers on the art of blogging in this video:
Main takeaways:
Main takeaways:
Top 3 Ways A Business Blog Can Improve Your Bottom Line
You’re reading this article right now because you're curious about business blogs and you want to know you one can help you get new customers, improve sales and generally grow your company. A business partner or an employee may have suggested putting up one so you can get your brand out there.
But what’s a blog, you ask, and why should you care?
Blog is Net speak for web log, a website that’s updated regularly, where the articles are arranged in chronological order, and some form of interaction is possible—usually through the comments section. It’s the real-world counterpart of daily journals and diaries.
Writers and diarists pioneered blogging but there’s a world of difference between personal blogs and business blogs. Personal blogs publish highly subjective posts that reflect the blogger’s views, beliefs, and opinions. You’d often find spirited debates going on in the comments because of the many perspectives that come with so many people sharing their (equally subjective) thoughts.
But what’s a blog, you ask, and why should you care?
What’s In A Business Blog
Blog is Net speak for web log, a website that’s updated regularly, where the articles are arranged in chronological order, and some form of interaction is possible—usually through the comments section. It’s the real-world counterpart of daily journals and diaries.
Writers and diarists pioneered blogging but there’s a world of difference between personal blogs and business blogs. Personal blogs publish highly subjective posts that reflect the blogger’s views, beliefs, and opinions. You’d often find spirited debates going on in the comments because of the many perspectives that come with so many people sharing their (equally subjective) thoughts.
Monday Mashups Episode 1
Beginning this week, I’ll be sharing a mashup of tips and advice from the experts on how to be better at business blogging, search engine optimization, social media marketing and inbound marketing. Reading on the Web isn’t as easy as reading a real-world, printed, magazine article so I’m keeping the resource links to less than 10 (wfc).
The Exact Match Domain Playbook: A Guide and Best Practices for EMDs. Ranking better on Google with an exact match domain (EMD) for your website or blog has just become harder. Here are some best practices on how to make EMDs work for you still.
A Crystal Clear Explanation of How Social Media Influences SEO. Social search is an emerging trend and here's a step-by-step guide on how to integrate your SEO and social media strategies to get ahead of your niche.
Top takeaways this week:
- Google’s tightening the noose on search results so that you only get quality SERPs when you look for stuff. The company’s recent target: exact match domains.
- Social media has an influence on search results...and although it’s an emerging trend, there’s no time like the present to take advantage of the opportunities it presents.
The first edition of Monday Mashups:
The Exact Match Domain Playbook: A Guide and Best Practices for EMDs. Ranking better on Google with an exact match domain (EMD) for your website or blog has just become harder. Here are some best practices on how to make EMDs work for you still.
A Crystal Clear Explanation of How Social Media Influences SEO. Social search is an emerging trend and here's a step-by-step guide on how to integrate your SEO and social media strategies to get ahead of your niche.
3 Things about Writing That I Learned From “The 500 Hats of Bartholomew Cubbins”
On a Girls’ Day outing with my hubby’s sisters, I found one of the books I loved and cherished as a bookwormish 5-year-old: “The 500 Hats of Bartholomew Cubbins” by Dr. Seuss in the Clearance aisle. Sentimental mush that I am, not to mention an absolute cheapskate, I bought it and as soon as I had the time, read the story again.
While I was revisiting with Bartholomew Cubbins I realized I’ve been learning from a master on the art of writing.
As early as kindergarten, Dr. Seuss has been giving me lessons on the finer points of the writing craft. Disguised, of course, as the baffling tale of Bartholomew Cubbins and his 500 hats. :)
Here are the three lessons I learned from Dr. Seuss on writing well:
Bartholomew Cubbins had a hat that came to him through his father—a legacy that was handed down for generations of fathers and sons. Plain. Very old. Probably tattered. It wouldn’t stand out amidst a sea of similar hats in the Kingdom of Didd where Bartholomew lived.
While I was revisiting with Bartholomew Cubbins I realized I’ve been learning from a master on the art of writing.
As early as kindergarten, Dr. Seuss has been giving me lessons on the finer points of the writing craft. Disguised, of course, as the baffling tale of Bartholomew Cubbins and his 500 hats. :)
Here are the three lessons I learned from Dr. Seuss on writing well:
Lesson #1: While you’re starting out, your stories or articles would be ordinary and plain, but it will always contain your particular kind of writing genius.
Bartholomew Cubbins had a hat that came to him through his father—a legacy that was handed down for generations of fathers and sons. Plain. Very old. Probably tattered. It wouldn’t stand out amidst a sea of similar hats in the Kingdom of Didd where Bartholomew lived.
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