Main takeaways:
- Blogging [for your business] shouldn't be something scary. (For me, it's more of an adventure, because I get to meet a lot of different people and learn a lot of new things. After you've crossed the first hurdle—that is, starting a business blog—the fun starts.)
- The main point of blogging: building friendships [and relationships].
- Your business blog shouldn’t be a “blogvert”—containing only your marketing messages and your advertising stuff. Share something that’s fun, interesting to read, or something that increases your reader's know-how and skills.
- Make sure that your blog reflects who you are—professional, open-minded and fun. It's also to your company's advantage if your blog is professionally produced.
- Even if you’re sharing something fun, your audience should learn from it.
- The best business blogger is someone who knows how to encourage the sharing of ideas and expertise in the blog.
- Three things to remember about your business blog: it must be interesting to people, there’s a great person behind it, and it engages readers and encourages them to connect.
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